Why Anti-piracy Technology is So Important?

Published:2011/3/25 3:09:00 Author:LiuQiaoyan From:SeekIC

Baidu, the largest search engine in China, has about 70 percent of China’s search market by revenue, announced on Thursday it would introduce anti-piracy technology for its document and books product in May. Last week, the firm was criticized by authors who demanded to remove numerous copyright infringing books and documents found on its Baidu Library product.

Anti-piracy technology is a better way to reduce piracy than legal enforcement. More and more publishers and booksellers have realized the importance to protect their books from pirating as the book industry attempts to move from hardbacks to downloads. According to the company, the technology will full release on May, before that, researches and tests will take a long time. With the technology, problematic books or documents will rejected automatically before uploading and contents with copyright infringing will eliminated systematically even if they are uploaded already.

The US Trade Representative listed the search company on the list of most notorious markets for pirated content. Some writers criticized Baidu last week even said Baidu is a totally corrupted thief company that runs a marketplace of stolen goods.

The music industry has figured out that it is impossible to eliminate music piracy completely. As years ago, companies turned to the anti-piracy technology, though it didn’t turn out to be expected results. Baidu is also disputed for its MP3 search service, spokesman of Baidu said that they don’t take any identical action, but they will continue to press forward and try to achieve breakthrough that benefit everyone in the music industry.

In 2007, Apple CEO Jobs pressured record labels to drop this technology. He explained that for providing an alternative method for making its products at that time--iTunes accessible to all the portable players. Earlier this year, Apple outlined a scheme in the patent application which rely on a cryptographic key generated to the hardware reaching the user. This technology would generate data that’s sent to a digital rights management module, then compare that signed data with the key. If they match, the application continues to open, if not, it’s stopped in its tracks. It helps in injecting code into the app’s executing code stream. The related integrated circuit is KTD2058.

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