Apple brings pressure to the rivals

Published:2011/8/24 21:41:00 Author:Li xiao na From:SeekIC

According to the predication of HIS iSuppli, the 44.2m of ipad’s shipment will bring challenges to its rivals. The price of HP touchpad has been decreased from $500 to below $100 in seven weeks. What is more, it is restricted to Germany wide. All this has given a good opportunity for the iPad2 production.

“All the momentum in the media tablet market is with Apple right now,” says IHS’ Rhoda Alexander, “the competition can’t seem to field a product with the right combination of hardware, marketing, applications and content to match up with the iPad. Furthermore, Apple’s patent litigation is serving to slow or complicate competitors’ entry into some key regional markets. With Apple lapping its competitors, many of whom are still struggling to get out of the starting gate, this remains a one-horse race.”

The shipment is expected to increase to 60 million in the end of 2011, which has increased by 245.9% when compared with 2010. It also will be 275.3 million in the year of 2015, and Apple will offer 120m of the entire amount.

Android and other operating systems are used by the other manufacturers, but the sales are not as good as expected. Further more, they have more problems, such as lagging development of content and applications for their products. Furthermore, Apple is still the only tablet player truly benefitting from peripheral advertising, with content providers promoting their iPad-enabled content. The iPad also has profited from being the early favourite in the education space, a factor that will help to boost sales during the third-quarter back-to-school season.

Finally, Apple is increasing its focus on information technology (IT) support staff, in response to growing interest in its products from corporate markets. Apple’s success will go in the forth quarter of this year. It has become the hot gift between people. The ipad 3 will be released in the first quarter of 2012, which will apply the high-resolution Retina display. The diversified market strategy will help the Apple become the magnate in tablet market. The Chinese market is also opened by Apple, which can make up the off season outside of Asia.

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