TCL would push Android-based smart TV in China

Published:2012/5/24 3:09:00 Author:Ecco From:SeekIC

There is a common western misconception about China and its CE market. Most foreigners think that the Chinese can afford the TVs which are produced by local vendors.

Hillcrest Labs (Rockville, Md.) made an announcement in Wednesday (May 23), which indicated that leading Chinese consumer brand TCL would start shipping Android-based smart TVs this month in China. The TVs will feature Hillcrest’s patented motion software, free space. What’s more, China gets first dibs on TCL’s gesture-controlled smart TVs. The Android-based smart TVs will be sold to other markets later this year.

TCL pulled it off first by partnering with Hillcrest, and second, leveraging an Android TV SoC developed by one of the biggest Taiwanese consumer chip companies -- either MediaTek or MStar. TCL is demonstrating its second-to-none speed in becoming a leading vendor of smart TVs with advanced features. MediaTek showed off its motion-controlled Android TV SoC at the Consumer Electronics Show earlier this year in an invitation-only hotel ball room in Las Vegas. TCL is bringing motion, gesture and cursor control to Android-powered Smart TVs by using Hillcrest’s motion software.

According to the research of DisplaySearch, it’s important to recognize that as of the first quarter in 2012, TCL has become the first Chinese TV company to be ranked in the top five in global LCD TV market share. The rapid increase is not only relied on making no-frills TV sets. In April 2012, TCL’s sales volume of LED-backlight LCD TVs as a percentage of total LCD TV sales volume was 72%. The sales volume of smart & internet TV and 3D TV in the Chinese market reached 339,279 sets and 145,064 sets, representing 45.9% and 19.6% of total LCD TV shipments in China.

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