The Fast Growth of Avnet Memec

Published:2011/10/17 21:57:00 Author:Li xiao na From:SeekIC

The Avnet Memec is one of the largest trans-national distributors all over the word world. Its business includes the electronic parts, enterprise computing, storage products and embedded systems. An essential vital link in the technology supply chain is provided by Avnet.

Supported by a global infrastructure, Avnet’s product and services strategy have the advantages. A breadth and depth of service capabilities, such as supply-chain and design-chain services, logistics solutions, product assembly, device programming, computer system configuration and integration, and technical seminars, are brought by this firm. Because of the innovative, entrepreneurial spirit and the passionate customer service, this firm is able to make their customers and suppliers find the suitable partners who can help them.

In the past five years, this firm has doubled its major account base. It monthly sales have also been tripled. Six new or extended distributor agreements had been signed with Renesas, Sierra, Microsemi, Leadtek, Echelon and Smarteq. Its base of major accounts has increased from 400 to over 1000 in the past five years. Furthermore, it is running at a rate of €300m in the year of 2011, which is three times higher than before. The market share of Avnet Memec has increased by 42% from 2007 to 2011.

All the growth of this company is due to the right marketing strategy, namely to attach much importance to the vertical markets. The vertical markets have more opportunities which are aligned to the business development managers of this company. The specialty of the managers will make the market accessible to customers. It has expanded its relationship with Microsemi for power, RF, analogue and mixed-signal devices, Renesas for industrial automation products and Sierra embedded wireless modules.

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