The Primary Effect Of New Functions Is Not Obvious

Published:2011/6/20 4:32:00 Author:Li xiao na From:SeekIC

People have great expectations on the new functions, such as networking, LED backlight and 3D. They will become the important driving force of the next generation television. The report of Display Search has indicated that these new functions have not driven the television.

The report shows that the purpose for people to buy a television is still the same with before, namely, owning a television which is newer, larger and with higher performance. They not only want to replace a bad one. In order to push forward the television industry, the manufacturers have developed many new functions to attract the customers to replace their old one. To know the time step that people change the television will have the great value, and to the reason is also very important. Compared the intention of owning larger and tablet television, the new functions have not become the great driving force yet.

The LED backlight TV is thinner, more energy-saving, but it also costs more; the networking function has broadened the field of television programmes; 3D is regarded as a crucial force of the television reputation, which is just like high definition. These functions are confabulated on the television; meanwhile, the cost will also rise. However, there are still so many jobs to make people know and convince them. According to the surveys of different countries, the LED television the most basic driving force, and it is more attractive. However, the LED perform better only in cities of China, Russian and Indonesia.

Nowadays, more and more devices have the networking function, and the network video is also developing quickly; therefore the networking function has certain attraction. However, the current networking television market is in confusion, and it does not have the embedded wireless connection; therefore, it has not become the important reason for customers to buy. People are more interested in the networking television in some new emerging countries, because these countries do not have the complete broadcasting facilities; therefore, acquiring the television programmes through the network becomes very important. Contrary to the predication of manufacturers and retailers, 3D function becomes the weakest driving force. The related integrated circuit is GTT2625.

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