The Growth Of Embedded WWAN Module And Chip

Published:2011/5/26 3:34:00 Author:Li xiao na From:SeekIC

According to the analysis of iSuppli, the consumer electronics devices, which have the new emerging wireless communication functions, are selling best recently. This will create new opportunities for the semiconductor suppliers, and then the shipment of the embedded WWAN will also be activated in the tablet computer market. It is predicated that the shipment of embedded WWAN chip will reach 20.7 million in the tablet market in 2014; it was zero in the year of 2009. Meanwhile, its shipment will be 2.1 million in slate market in 2014. The slate-type tablet computer includes the ipad.

It is no doubt that the cell phone market is the dominant force of wireless industry, but some new consumer electronics devices, such as wireless slate, netbook, E-book and PMM have developed an adjacent market. The goal of the wireless industry is not to implement comprehensive coverage, but to make the wireless driving device everywhere. Therefore, many manufacturers are trying to expand the traditional cell phone market. Many devices’ communication components are similar with the cell phones’, therefore all the nodes on the industrial chain will have chance to expand the efficient market, only a small alteration is needed. All the new products provide the WWAN connection, which is the same with way of cell phone and laptop computer. Although some products help to expand the entire wireless semiconductor market, the some fields, including the slate field, rise again, which makes the chip manufacturers excited.

People in iSuppli maintain that the content and device with the slate shape will the main element to drive the utilization rate of WWAN. These devices use the operating system and chips which are similar with smart phone, so many manufacturers are using the new strategy, namely, using their ecosystem on multi platforms. Therefore, the manufacturers are able to make these two device interact, and the customers also can choose the right interaction according to there business mode.

The E-book has been released for four years, and the market is still governed by Amazon and Noble. With the maturity of the market, different kind of the business modes have been verified, and some other multifunctional devices are anxious to entering the market. The competition mainly comes from slate tablet computer and smart phone. it is conceivable that the competition also comes from any portable devices that can load the thirty-party application. The related integrated circuit of the WWAN is TZX2V4.

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