Description Of The Smart Phone Market

Published:2011/5/25 4:41:00 Author:Li xiao na From:SeekIC

According to the newest report of Gartner, the shipment of the cell phone is 427.8 million in the first quarter of 2011, which has increased by nineteen percent when compared with the last quarter. The market of smart phone is always better than the other communication devices. The analyst of Gartner RobertaCozza maintains that the sales of the smart phone take 23.6% of the entire amount. The market share of the smart phone will be higher, but the manufacturers will release several outstanding phones in the second quarter. Many customers even delay their purchasing plan for them. As a whole, the earthquake and tsunami’s influence on the communication market is smaller than the predication. Currently, the stocks are able to keep several weeks.

From the aspect of manufacturers, Nokia has sold out 107.6 million in the first quarter of this year, which has reduced 5.5% when compare with last year. It is trying its best to keep the shipment of Symbian phone, but it is also facing the challenges of Android phone and component shortage caused by Japanese earthquake. SAMSUNG has the robust performance in the first quarter of this year. It urns to the strategies of higher level smart phone, which will drive the increase of average selling price, so that the growth of material cost can be cancelled.

In the mature market, the transformation from multifunctional phone to the smart phone becomes more and more quickly. Smart phone is moving towards the popular market in the first quarter of 2011. Some large manufacturer will release their middle-endian smart phone. Most of them will use the Android system. The Android and iOS are still on the upwind of the fierce competition. Nokia and Microsoft had the strategic alliances on the Windows Phone 7 and the Symbian system dropped out were two largest News in the first quarter of this year. It is predicated that the other competitors will occupy the market share of Symbian. Moreover, the cell phones released in the end of this year have not gain customers’ favor. The sales of the Windows phone are only 1.6 million. In the long term, Nokia will promote the Windows phone. The related integrated circuit is NZT605.

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