The MNO Will Adjust Their Policy

Published:2011/3/11 2:49:00 Author:Li xiao na From:SeekIC

According to the research, the movable network operator should have the better method to manage their network and earn money from the data flow. They can increase the profit, control the cost and consolidate the loyalty of customers with this new method. If they want to manage the exploding data flow well, they should improve the devices’ agility and response time. Beside, they also need to use the client’s data and network to control and carry out the policies. It can be observed that the device with 3G on-line function and the smart phone grows quickly. And their popularizing rate is becoming higher. This situation adds the pressure to the limited network capacity and spectrum, and the profit can not follow the increase of data flow. The operators can have a better charging scheme, providing the users with better service through expanding the capacity.

Some research indicates that the yearly growth rate of the broadband users will be twenty-eight percent in the future five years. The growth in West European and North American markets keeps strong, and the strongest markets are in Asia-Pacific and African area. The yearly growth rate in these new emerging markets will be more than thirty-five percent. 3G dongles and smart phone will drive the demand of broadband data application; meanwhile, smart phone and tablet computer also make use the device to have video and music service.

Some of the operators have the charging scheme with discount in the night and weekend or limited data flow. However, this method only solves a part of the problem, which does not gain the potential achievement. Making the different charging scheme in accordance with the market is a method which can increase the income and help to transmit the experience. For example, a corporation is more possible to buy the service of broadband. Operator can drive the expense in these areas. The method is practical in the new emerging market. If the operators can reduce the price in a special period of time, their service will be more attractive. The related integrated circuit is TLC5942.

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