The Analysis About Front on-Board Navigation Market

Published:2010/8/11 3:36:00 Author:Li xiao na From:SeekIC

In the market of front on-board navigation system, the cooperation between the map suppliers and automotive manufacturers helps them to take large market share. The partner is very important in this market. The navigation disposition of the high class automobiles are improving continually in the recent years, especially from the year of 2009. The front on-board navigation system has been the bundled equipment of the Audi A6 and other automobiles form the year of 2009. As the typical representative of middle-high level automobiles, Audi attaches much importance to the system, which must has great influence to market. According to the market research and analysis, experts think that there are three tendencies of this system. I will list them below.

First of all, the competition will be fiercer in the market share of the front on-board navigation map, and the market concentration will be strengthened. The navigation industry needs the high investment of fund, technology and manpower originally; therefore, some map manufacturers will weed out.

Secondly, the cost reduction of the front on-board navigation system will make its market develop. Now, the navigation industrial chain is becoming mature, so customers also know more about this system. Automotive manufacturers are attaching much importance to system, so the ration taken by the system is increasing rapidly. The role played by this system is becoming more important, which also will be the key point of the investors.

Thirdly, information service will promote the further development of this system. The participation of communication and GPS operators improves the content of service. The diversified information service becomes the main reason why the manufacturers and customers choose the front on-board navigation system.

Integrated with the above three reasons, experts predicate that the navigation market will gain the rapid development in the future three to five years. The related information service will also perfect the profitable model. Consequently, the industrial chain will be perfected, which will promote the market develop continuously. The related integrated circuit is 5TUZ47C.

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